Every traveller you send abroad buys mobile data. They buy it at an airport counter, through a roaming bill, or from whichever app they find first, and none of that money comes to you. eSIM affiliate marketing changes that. You recommend the eSIM, your travellers get a discount, and you earn on every sale. The Lumbus affiliate program, our Partner Program, gives travel agencies, tour operators and group leaders a discount code and a tracked link. Your travellers get 10% off their eSIM with your code. You earn 12% of what they pay, on every sale made with your code or through your link, and again on every repeat order. We handle checkout, delivery and support, so there is nothing to stock and nothing to run. This guide is about making money from it: how much you earn, why the discount code is your best sales tool, how to sell on Instagram, TikTok and WhatsApp, the content that sells data for you, where to put the code in the bookings you already send, a message you can paste straight into a group chat, and your first week as a partner.
Why eSIMs are the easiest commission a travel agency can add
Most add-ons an agency can sell take work: insurance needs explaining, transfers need booking, tours need guides. Mobile data needs none of that. Every traveller needs it, most of them have not sorted it out before they fly, and the decision takes a minute.
An eSIM is also an unusually easy product to earn on. There is no stock to hold, no payment to take and no support desk to run. The traveller buys online, the eSIM arrives by email, they install it at home, and our team helps them at any hour if anything goes wrong. Your part is the recommendation.
And it sells more than once. A traveller who buys data for this trip needs it again for the next one. Because your discount code works on every order a traveller places, each purchase they make with it earns you commission again.
- No stock, no upfront cost and no minimum sales
- No payments to take: travellers check out on Lumbus
- No support desk: travellers contact our team directly, around the clock
- Repeat business: your code works on every order a traveller places
How much an agency earns from eSIM affiliate marketing
You earn 12% of what the traveller pays on every sale credited to you, after their discount, with no cap on what you can earn.
The money comes from volume and repetition, not from any single sale. A group of forty pilgrims, a coach of thirty students or a wedding with a hundred guests turns one recommendation into dozens of sales, and every traveller who comes back for their next trip and uses your code again pays you again.
It starts quickly. One travel agency partner recorded sixteen sales from fourteen travellers in its first nine days of selling, by sharing its link and code on Instagram and WhatsApp with people it was already sending abroad.
Each commission is held for 14 days while the refund window runs, then approved and paid monthly, by PayPal, bank transfer or Wise. Refunded orders earn nothing, which is why the hold exists. Your dashboard shows clicks, sales, conversion rate and earnings as they happen.
- 12% of what the traveller pays, after their discount
- No cap on earnings
- Repeat orders with your code earn again
- Paid monthly by PayPal, bank transfer or Wise, after a 14-day hold
Your discount code is your best sales tool
Most affiliate marketing lives on a link. For travel agencies and group leaders, the discount code does more of the work, because it gives the traveller a reason to act: 10% off their eSIM, recommended by someone they already trust with their trip.
The code also counts where a link cannot. It works on any device and inside the Lumbus app, and a traveller can use it on every order. A link only counts in the browser it was clicked in, for 90 days, so it misses the traveller who reads your message on a laptop and buys later on their phone, or buys in the app.
Use both. The link is the easiest thing to tap in an email or a bio, and the code catches what the link misses. Wherever you can only show text, such as a caption, a printed itinerary or a spoken briefing, the code is the only thing that works.
Treat the discount as part of your offer, not a footnote. A line such as "our travellers get 10% off their mobile data" is a perk you can put on a package page, a quote or a WhatsApp message, right next to the hotel and the transfers.
- Code: any device, the website and the app, 10% off, usable on every order
- Link: one tap, tracked for 90 days in the browser it was clicked in
- Captions, print and briefings: the code is the only thing that works
- Your offer: list 10% off data as a perk of booking with you
Selling on Instagram, TikTok and WhatsApp
Many travel agencies and group leaders sell where their travellers already talk to them: Instagram, TikTok and WhatsApp. These channels reward the code, because a caption cannot carry a link people can tap, and a WhatsApp message is often forwarded or opened on another device.
On Instagram and TikTok, write the code in the caption and on the image or video itself, and put your link in your bio, pointed at the destination you post about most. A story with a link sticker works for the link, and a saved story highlight keeps the code easy to find for travellers who book months later.
On WhatsApp, the code belongs in your status, your broadcast lists and every group chat for an upcoming departure. A message in the week before travel, when people are packing, earns more than one sent at booking. Mark paid recommendations the way each platform asks you to.
- Captions: the code written out, plus 10% off
- Bio link: your link with the destination added
- Stories: the link sticker, and a saved highlight with the code
- WhatsApp: status, broadcast lists and departure group chats
- Timing: the week before departure, when travellers are packing
Content that sells eSIMs for you
The posts that sell data answer a real travel worry. Nobody shares an advert for a SIM card, but people save and forward a post that tells them what to sort out before a trip.
The formats are simple: what to set up before an Umrah trip, the first hour after landing in Istanbul, how to stay reachable on a school trip, or a checklist for guests at a wedding abroad. Each one ends with the same line: get your eSIM before you fly, and use our code for 10% off.
Plan around your seasons. Umrah bookings rise ahead of Ramadan, summer trips are booked from the spring, and winter-holiday trips in the autumn. Post when your travellers are booking, and again when they are packing.
- Before-you-fly checklists for your main destinations
- The first hour after landing: maps, transport, calling home
- Group trip tips: staying reachable when the group splits up
- Season reminders: ahead of Ramadan, before summer, before the winter holidays
Where to put your code in a booking
The code earns most where travellers are already reading about their trip, a week or two before departure, when they are sorting out what they need. It earns least on a website page they visited once, months earlier.
Most agencies already send three or four messages between booking and departure. The code belongs in each of them, as one line with the reason to use it: data for the whole trip, installed at home, 10% off with this code.
For groups, the best moment is the pre-departure meeting or briefing. Travellers have their phones in their hands, someone can check that each phone supports eSIM, and the code goes from the screen into the checkout in a couple of minutes.
- The booking confirmation email
- The pre-departure pack and the final travel documents
- The group's WhatsApp chat, a week before departure
- A QR code on the printed itinerary, made from your link
- The pre-departure meeting, with the code on the screen
- Your website, as a widget or a button
A message you can copy into the group chat
This is the message most partners need, written so you can paste it as it is. Replace the code with your own and the country with the destination.
It does three jobs at once. It gets the phone check done before anyone buys, it puts your code in front of every traveller at the moment they are ready to buy, and it heads off the most common arrival problem, an eSIM line switched on too early or not at all.
- Our trip goes to [country]. For mobile data, get a Lumbus eSIM before we fly and use code [YOURCODE] for 10% off
- First check your phone takes an eSIM. Android: open the phone app, type *#06# and check for an EID number. iPhone: go to Settings, Mobile Data, and see if Add eSIM is there
- Phones bought on a contract must be unlocked. Ask your network if you are not sure
- Buy the plan for [country] and install it at home on Wi-Fi. It takes about a minute
- Leave the eSIM line off until we land, then switch on data roaming for it
- Questions about the eSIM go to Lumbus support, who answer around the clock
Links that open the right country, and plans on your website
A traveller who lands on the plans for the country they are going to buys far more often than one who lands on a list of two hundred destinations. Add ?region= and the country's two-letter code to the end of your link: TR for Turkey, SA for Saudi Arabia, JP for Japan, GB for the United Kingdom.
If your travellers browse your website before they book, you can show our plans there too. One line of code, pasted where you want the plans to appear, shows them on your page with your tracked buy links built in, set to any destination. Larger sites can pull the live catalogue through an API instead.
Either way, travellers check out on Lumbus. Payment, eSIM delivery and support stay with us, and the sale is credited to you.
- Turkey tour: your link with ?region=TR
- Umrah or Hajj group: your link with ?region=SA
- London school trip: your link with ?region=GB
- Your website: one line of code, set to the destination
When to switch to one invoice for the whole group
The code works when each traveller pays for their own data. Some trips work better the other way round, with the agency including data in the package price and paying for every traveller's eSIM itself.
That is our business quote. Send us the number of travellers, the route and the dates, agree one price, and each traveller gets an eSIM of their own by email while the agency receives a single invoice. It starts at five travellers, and it suits premium departures, school trips where parents expect everything included, and corporate groups.
Many agencies use both: data included on their premium departures, and the code in every other booking.
- Travellers pay for themselves: share your code and link, and earn 12% on every sale
- The agency pays for everyone: request a business quote and receive one invoice
- A mix of both: data included on premium departures, the code on the rest
How to apply, and your first week as a partner
The application takes a few minutes. It asks for your name or brand, your website or social profile, who your travellers are, where your audience comes from and how you plan to share Lumbus. Most applications are reviewed within one to two business days.
Your dashboard is tied to a Lumbus account with the email address you applied with. If you don't have an account yet, create one with that email after approval and your partner profile connects automatically.
A good first week switches the program on for every trip you already have booked:
- Add the code and a one-line reason to your booking confirmation template
- Post the code on Instagram or TikTok with a before-you-fly checklist for your main destination
- Send the group chat message to every departure in the next month
- Make one link per destination you sell most, with the country added
- Check the dashboard after the first departure to see which placement sold
Frequently asked questions
How do travel agencies make money with an eSIM affiliate program?
They share a discount code and a tracked link with the travellers they already send abroad. Travellers get 10% off their eSIM with the code, and the agency earns 12% of what they pay on every sale, and again on every repeat order made with the code. We handle payment, delivery and support, so there is nothing to stock or run.
What commission rate does the eSIM partner program pay?
12% of what the traveller pays, after any discount, with no cap. Each commission is held for 14 days while the refund window runs, then approved and paid monthly by PayPal, bank transfer or Wise.
Do travellers get a discount with a partner promo code?
Yes. Partner codes currently give travellers 10% off, and a traveller can use the same code on every order they place. The discount gives travellers a reason to type the code in, which is how the sale is credited to you.
Does a partner promo code work in the Lumbus app?
Yes. The code works on the website and in the app. A tracked link only works in the browser it was clicked in, so a traveller who buys in the app is credited to you through the code.
How long does an eSIM affiliate link track a traveller?
90 days from the click, in the browser the link was clicked in. A traveller who clicks on one device and buys on another is not tracked by the link, which is why we recommend sharing your code alongside it.
When do eSIM partners get paid?
Each commission is approved 14 days after the sale, once the refund window has passed, and approved commission is paid monthly. Payment goes out by PayPal, bank transfer or Wise.
What happens to my commission if a traveller is refunded?
The commission on a refunded order is cancelled. That is the reason every commission is held for 14 days before it is approved.
Can a group leader join the partner program without running a travel agency?
Yes. The application asks for a name or brand, who your travellers are and how you plan to share Lumbus, so Umrah group leaders, school trip organisers, sports clubs, event planners and travel creators apply the same way an agency does.
Is the eSIM affiliate program free to join?
Yes. There is no fee to join and no minimum number of sales, and most applications are reviewed within one to two business days.
Can I promote my eSIM discount code on Instagram and TikTok?
Yes, and it is where many agencies and group leaders sell. Write the code in the caption and on the image, put your link in your bio with the destination added, and keep a saved story highlight with the code. Mark paid recommendations the way each platform asks you to.
Can travellers use my promo code more than once?
Yes. Partner codes can be used on every order a traveller places, so a traveller who buys again for their next trip with your code still earns you commission.
Should a travel agency share an affiliate link or a promo code?
Both, with the code first. The code works on any device and in the app and gives travellers 10% off, while the link is the easiest thing to tap in an email or a post. Together they catch the most sales.
Can I show eSIM plans on my travel agency website?
Yes. One line of code, pasted into your page, shows our plans with your tracked buy links built in, and it can be set to a single destination. Larger sites can use the catalogue API instead.
Does the agency have to handle eSIM support for travellers?
No. Travellers contact our support team directly, around the clock and in six languages, for installation and connection problems. The most common first-day issue is the eSIM line's data roaming still switched off, which takes seconds to fix.